Booking Appointments with cold email comes down to a few things to make sure appointments are the highest quality.
1. Lead Source
- Fresh data vs Outdated Data
- Targeted vs Too Broad
2. Copywriting
- Personalization (many strategies, some more effective than others. some requiring extra steps and costs preventing some agencies from playing at a high level) we have in house solutions so we have to sacrifice brilliant ideas for cost savings.
- Clear Offer
- Call To Action
3. Deliverability
- SPF, DKIM, DMARC...
- Warmed Up Inboxes
In short we track all these data points when as we test campaigns to collect statistically significant data. This means we don't shot gun volume approach like some agency. We use systems thinking and detailed analytics to continue to book higher quality appointments, at higher volumes until your pipeline full allowing you to work with only best.